About Us
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We empower companies to deliver exceptional and highly personalised customer experiences
Hello. We are Micado, the world’s first B2B Recommendation Engine for Sales and Marketing. We turn complex data into actionable and intelligent insights to accelerate growth, scale and transform businesses.
Using multi-channel, multi-source based data we simplify and unlock insights for Sales, Marketing and Service teams, providing clear and easy-to-understand actionable recommendations in real-time. Through our unique process, we merge a business’ human IP with our adaptive recommendation engine ML technology to automate and uncover competitive insights for Sales, Marketing and Service teams to deliver faster, more meaningful and proactive personalised engagements. Our technology learns and progressively builds journey maps and unified customer profiles directly in a native CRM, supercharging Sales, Marketing and Service teams to deliver smarter and more memorable unique experiences proactively across the entire customer lifecycle.
Most of all it gives business the speed and competitive edge customers are looking for, keeping your teams and your business ahead of the competition.
Our Purpose
Our purpose inspires us to find new ways of solving complex business problems by unlocking the hidden value in data. We deeply believe in what we do and strive to empower businesses and individuals who engage and interact with customers to be recognised as a trusted advisors and thought leaders.
Enhance Growth + Retention
By leveraging the value in data, we enable recommendations allowing you to focus on growth and retention.
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Our customized solution delivers predictive models to reduce churn, risk and costs.
Drive Customer Loyalty
Create customers that are increasingly engaged, loyal, and more connected than ever before.
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Providing automated insights, allows our clients to create unbreakable bonds with their customers.
Ignite a Data Driven Culture
Supporting our clients to shape a data driven culture, where data insights are defined as strategic assets, clearly utilized to propel customer experiences and position themselves as front runners in the digital age.
Introduce
Innovation
We leverage the latest Machine Learning technologies to create data driven insights and to call to actions or Sales and Marketing professionals.
Our Mission
Unlock the power of data
We’re on a mission to revolutionise the art of sales & marketing. Using our adaptive recommendations engine ML technology we want to empower everyday businesses realise their full potential by unlocking powerful insights that reach beyond the status quo. We are passionate about a world where our adaptive integrated recommendation technology can help every business harness the full power of their data to seamlessly innovate, grow and win in this ever-changing digital-first world.
The Story
The vision behind Micado
We exist to revolutionise the art of sales & marketing. Using our adaptive recommendation engine we want to empower everyday businesses to realise their full potential by unlocking powerful insights that reach beyond the status quo.
We created Micado for B2B businesses wanting to increase the value of their CRM because the inability to turn data into action means customer experiences lack the smarts to be relevant, competitive and cost-effective.
Micado created a world-first B2B ML-powered recommendation engine that turns complex data into actionable and intelligent insights to accelerate growth, scale and transform businesses.
We eliminate complexity and we are passionate about a world where our unique foundational adaptive recommendations technology can help every business harness the full power of their data to seamlessly innovate, grow and win in this ever-changing digital-first world.
Micado was created by Hans Arz, an internationally acclaimed customer insight expert who wanted to unlock the hidden power of data to address complex business challenges and use ML & ML technologies to make a real difference in driving transformational business results, at scale and at speed, without the need for large and expensive teams.
